Skateboarding has been a popular pastime for decades, with a devoted and constantly growing fan base. But just how many skateboards are being sold each year? The answer may surprise you. According to a recent study, the global skateboard market is expected to reach $5.5 billion by 2025, with an annual growth rate of 5.6%. This means that the demand for skateboards is only increasing, and more and more people are turning to skating as a form of recreation and transportation.
But what factors are driving this growth? Is it the increasing popularity of skateboarding as a sport, or the increasing accessibility and affordability of skateboards for people of all ages and skill levels? In this blog, we’ll delve into the numbers and explore the factors behind the annual sales of skateboards.
How Many Skateboards Are Sold Each Year?
Skateboarding has exploded in popularity over the past few years, with more and more people hitting the streets and parks with their decks. But just how many skateboards are being sold each year?
According to market research, the global skateboard market was valued at $4.06 billion in 2020 and is expected to reach $6.43 billion by 2026, growing at a CAGR of 8.1% during the forecast period. This means that a significant number of skateboards are being purchased annually by enthusiasts and newbies alike.
In the United States alone, it is estimated that over 10 million skateboards are sold each year. This number has been steadily increasing as skateboarding becomes more mainstream and accepted as a legitimate sport.
The majority of skateboards sold are purchased by young generations, with the largest demographic being teenagers and young adults. However, skateboarding has also gained popularity among older demographics, with many adults taking up the sport as a form of exercise or recreational activity.
Skateboard sales are also influenced by the popularity of skateboarding in the media and the success of professional skateboarders. When skateboarding events and competitions are televised or streamed, it often leads to a surge in skateboard sales as viewers are inspired to try the sport for themselves.
Overall, the skateboard market is thriving and continues to grow each year, with millions of skateboards being sold to enthusiasts of all ages.
Skateboard Sales Statistics
According to a market research report published in 2019, the global skateboard market was valued at $2.17 billion in 2018 and is expected to reach $3.3 billion by 2024, at a CAGR of 6.6% during the forecast period. This suggests that skateboard sales are on the rise.
In the United States, skateboard sales have fluctuated over the years. According to the National Sporting Goods Association (NSGA), skateboard sales reached a peak in 1998 with 5.9 million units sold, before declining in the early 2000s. However, sales have been steadily increasing since 2011, reaching 3.9 million units sold in 2018.
It’s worth noting that these statistics only represent sales of skateboards, and do not include other skateboarding-related products such as skate shoes, helmets, and protective gear.
Who Is Buying Skateboards?
Skateboarding is a sport that appeals to people of all ages, with both young and old enthusiasts participating in the activity. However, it’s fair to say that the majority of skateboard buyers are younger people, particularly teenagers and young adults.
According to a survey conducted by the Skateboarding Industry Manufacturers Association (SIMA), the majority of skateboarders are between the ages of 12 and 24, with the average age being just under 20 years old. This suggests that skateboarding is particularly popular among younger generations, with a large portion of skateboard sales likely coming from this demographic.
How big is the skateboarding market?
The skateboarding market is currently estimated to be worth around $3.3 billion and is expected to continue growing at an annual rate of 4.7%. The market is driven by the increasing popularity of skateboarding as a sport and leisure activity, the increasing availability of skateboarding products and accessories, and the growth of skateboarding as a competitive sport. Major skateboard brands such as Vans, Element, and Santa Cruz contribute significantly to the market, with each company selling millions of skateboards each year.
Factors Affecting Skateboard Sales
There are several factors that can impact skateboard sales, both positively and negatively. Let’s take a look at some of the main ones:
Skateboarding tends to appeal to a younger audience, with a majority of skateboarders being under the age of 24. As such, skateboard sales can be influenced by trends in youth culture and the overall size of the youth population. For example, skateboarding saw a surge in popularity in the 1970s and 1980s due to the influence of punk and skate culture, which attracted a younger audience.
Like any other consumer product, skateboard sales can be affected by economic conditions. In times of economic downturn, people may be less likely to make discretionary purchases such as skateboards. Conversely, a strong economy can lead to increased consumer spending, including on skateboards.
The popularity of skateboarding as a sport
The popularity of skateboarding as a sport can also impact skateboard sales. For example, the inclusion of skateboarding in the 2020 Summer Olympics in Tokyo has generated a lot of buzzes and may lead to increased interest in the sport. This could translate into higher skateboard sales.
Marketing and advertising
Skateboard companies often use marketing and advertising to promote their products and reach new customers. This can include sponsorships of skateboarding events, partnerships with skateboarders, and traditional advertising channels such as social media and print media.
Skateboard sales can also be influenced by competition within the industry. As skateboarding has become more mainstream, there are now many different brands and styles of skateboards available. This can lead to increased competition among skateboard companies, which may impact sales.
What are the popular skateboard brands, trends, and market share?
It is difficult to accurately determine the popularity of different skateboard brands, as the market is constantly evolving and changing. However, some brands have consistently remained popular and have established a strong presence in the skateboard industry. These include:
Element is a popular skateboard brand that is known for its high-quality decks, wheels, and bearings. They have a strong presence in the skateboard industry and are known for their unique graphics and designs.
Vans is a well-known skateboard brand that is known for its durability and style. They offer a wide range of skateboard shoes and apparel, as well as decks and other skateboard accessories.
Baker Skateboards is a popular skateboard brand that is known for its high-quality decks and signature graphics. They have a strong following in the skateboard industry and are known for their collaborations with other brands and artists.
Enjoi is a skateboard brand that is known for its fun and playful graphics and designs. They offer a wide range of skateboard decks and accessories, as well as apparel and shoes.
Thrasher is a popular skateboard brand that is known for its high-quality decks and signature graphics. They have a strong following in the skateboard industry and are known for their collaborations with other brands and artists.
In terms of trends, skateboarding has seen a surge in popularity in recent years, with more people of all ages taking up the sport. As a result, there has been an increase in the number of skateboard brands and products available on the market. Many skateboard brands are now focusing on sustainability and eco-friendliness, using materials such as bamboo and recycled plastic in their products. There has also been a trend towards customization and personalization, with many skateboard brands offering the option for customers to design their own decks and graphics.
Conclusion| How many skateboards are sold each year?
It is difficult to determine exactly how many skateboards are sold each year due to the variety of sources and methods of data collection. According to the NPD Group, a market research company, approximately 5.5 million skateboards were sold in the United States in 2020. But this number may vary depending on factors such as the popularity of skateboarding, economic conditions, and the availability of skateboards in different regions of the world.
Skateboarding continues to grow in popularity as a recreational activity and mode of transportation, and it is likely that the number of skateboards sold each year will continue to increase in the future.
What percentage of the population can skate?
According to a study conducted by the Tony Hawk Foundation in 2017, about 2.8% of the U.S. population aged 6 and older participated in skateboarding in the past year. However, it is important to note that this number may not accurately reflect the percentage of the population that can skate, as it includes both beginner and advanced skaters.
What percentage of skaters break bones?
According to the study ” Epidemiology of skateboarding-related injuries in children “, which was published in the journal Pediatrics in 2006, approximately 10 percent of skateboarders will break a bone.
Is skateboarding growing in popularity?
Yes, skateboarding is growing in popularity. There are a variety of factors that contribute to this trend, including a resurgence in traditional skateboarding, the growth of skateboarding culture and events, and the increasing accessibility of skateboarding equipment and facilities.
How common are skateboard deaths?
According to the Centers for Disease Control and Prevention (CDC), skateboarding is not statistically more likely to result in death than other sports. In fact, the CDC reports that skateboarding is not even among the top ten leading causes of death for ages 5-19.